About Bulldog Triumph


The Webb Family name has been linked to business’s in the Twyford area for over 100 years and we have been operating a motor trade business from our current premises in Winnersh for over 50 of those.

In 2006 Bulldog were approached by Triumph with a view to setting up a bike dealership in their showroom premises in Twyford Berkshire, where we also have franchises for Subaru, Izuzu and MG. To be honest, we didn’t need much convincing. In the end, a factory visit was all we required to take the plunge. In April 2007 we opened the doors to our purpose built Triumph Motorcycle dealership. After 4 years of really successful trading, we had outgrown the space at Twyford, we then created a new facility at our current location in Winnersh just 4 miles down the road, the doors to the new showroom were opened in July 2011.

Since opening the new dealership, Bulldog Triumph has gone from strength to strength - now a successful Triumph main dealer selling over 400 bikes a year. Bulldog is one of the countries leading Triumph Dealers, serving Berkshire and North Hampshire and with excellent customer satisfaction feedback, we see our customers returning time after time.

Corny as it sounds... We are a family owned and run business and our philosophy is quite simple - to provide all our customers with a personal friendly service, combining traditional customer care values with the latest in products and technology.

We have over 80 new and used bikes on display. A comprehensive demo fleet is available for those that want to test ride the latest Triumph models.

We welcome all visitors to call in for a chat and relax in our coffee area, where you can browse our well-stocked clothing and accessory display.

Our workshop and MOT station houses all of the latest specialist Triumph tools and diagnostic equipment, so with our Triumph trained technicians, you can rest assured that when your bike is with us for service or repair, it is in the best hands possible.

Customer Support

Bulldog Triumph runs a well-attended Riders Association of Triumph (RAT) club with Pub meets and regular monthly ride outs. We are always holding bike meets and bbq’s over the summer and this year we will be leading customer visits to several custom bike shows. 

Social Media

Bulldog Triumph officially launched their Facebook and Twitter accounts this year plus their own YouTube channel. These sites will showcase original content including bike reviews, customer bikes and other interesting bike relating news and pictures. In addition to this, we will be showing content from several well-known guest contributors from the biking world.

Custom work

Bulldog Triumph has undertaken many custom projects, these range from simple paint jobs through to re-engineered motorbikes. The majority of our work is off the shelf catalogue custom fitment which allows the customer to enjoy an individual bike without affecting its warranty.

Steve and his team Steve, Jason, Andy, Julian, Chris and Zac are always ready with a warm welcome, feel free to come and see us for refreshments and a discussion about anything Triumph related.

Status Disclosure

Bulldog Service Station Ltd is authorised and regulated by the Financial Conduct Authority, our firm reference number for consumer credit is 659860.  Bulldog Service Station Ltd is an Appointed Representative of AutoProtect (MBI) Limited which is authorised and regulated by the Financial Conduct Authority for Insurance Mediation, their reference number is 312143. 

You can check this on the FCA Register by visiting the www.fca.org.ukor by contacting the FCA direct on 0300 500 8082



Monday - Friday: 8:.30am - 6pm 8:30am - 6pm 8:30am - 6pm
Saturday: 9am - 5pm 9am - 5pm 9am - 5pm
Sunday (and bank holidays): By appointment Closed Closed


Reg Company Number: 631975 Vat Reg Number 1990 501 47

Bulldog Triumph Showroom
New Triumph Motorcycles
Our Triumph Apparel