Responsive low-down torque, thrilling mid-range, and a searing top end with a hair-raising soundtrack – the Daytona’s signature triple delivers the best of all worlds.
Clean lines, intuitive agility and focused sports handling meet thrilling triple-powered performance to deliver pure exhilaration and now with a £600 saving off the on the road price and free Triumph Shift Assist.

TERMS AND CONDITIONS
Offer valid on new Triumph Daytona 660 models ordered and registered between 01/01/2026 and 31/03/2026, or while stocks last. Up to £600 price or finance deposit contribution from Triumph Motorcycles UK Ltd applied to reduce the purchase price to £7,995. RRP previously £8,595. Available at participating UK authorised Triumph dealerships only. Subject to availability. Not redeemable for cash. On-the-road price shown includes VAT, delivery, registration, and license fees. Triumph Motorcycles UK Ltd reserves the right to amend or withdraw this offer at any time without prior notice and price may vary at dealerships.
Free Triumph Shift Assist can be used in addition to current offers, and is conditional on purchasing and registering a Triumph new model year Daytona 660, excluding special or limited editions, by 31.03.2026
With all offers, no cash, alternative accessories, goods or services are available.
Bulldog Triumph is a trading name of Bulldog Service Station Ltd who are authorised and regulated by the Financial Conduct Authority (FCA No 659860). We act as a non-independent credit intermediary not a lender, and can introduce you to a limited number of lenders and finance products. Please note we may receive a commission payment or other benefit from the finance provider, this payment will not impact on the finance rate offered.